When you do this the readers who care about what you care about will find you because it is the right content for them.
For instance, I care about ordinary people, I think everyone matters. I believe everyone can shine. I call this being able to make a Personal Impact.
My goal is to inspire ordinary people to become extraordinary. I believe we all have the power to be far more than we are.
All that holds us back is finding a platform from which we can launch ourselves.
I believe you already have that platform. You were born with it. You just need to discover your personal platform. Then you can use it as your launchpad.
At the age of 8, a skinny kid born and brought up in two war-torn countries arrived as a refugee in a first world country. He wanted to become a car mechanic or a pro footballer. But a teacher spotted that he could run.
At the age of 13, he finished 9th in the national schools cross country.
At the age of 18, he won the 5,000 metres title at the European Athletics Junior Championships.
He went on to win FOUR Olympic gold medals at 5,000 and 10,000 metres.
Today this skinny kid from the war zone is the world-famous athlete Mo Farah.
His story could be your story. All you need is to find your launchpad.
It’s right inside of you, right now.
It’s something that you care about, that you believe in.
Your job is to start writing about it - right now. Study it. Read about it. Do courses about it. Write every day, that’s how you get better, by writing. Become an Olympian writer.
Stop thinking, worrying and doubting. Just write.
Publish more than anyone else. It may be junk at first, but that doesn’t matter. Keep going, it’s the practice that makes you perfect.
You can do it if you believe you can.